People: The People object aggregates customer relations data. It includes contact details and interaction history, providing a comprehensive view of your business's customer interactions.

Company: The Companies object consolidates business account information. It encompasses all pertinent data such as industry, size, location, and contact personnel, thereby offering an integrated perspective of your business's organizational connections. It is both link to the People and Opportunities objects.

Opportunities: The Opportunities object encapsulates deal-related data. It tracks the progression of potential sales, from prospecting to closure, recording stages, deal sizes, associated accounts, and expected closure dates. This provides a well-rounded view of your business's sales pipeline.

Custom Objects: Custom objects are objects that you can create to store information that's unique to your organization. They're not built-in; members of your workspace can create and customize custom objects to hold information that standard objects aren't suitable for. For example, if you're Tesla, you may want to create a custom object for cars and transportation.

Creating a new custom object

To create a new custom object: Go to Settings in the sidebar on the left.Share feedback on the editorUnder Workspace, go to Data model. Here you'll be able to see an overview of all your existing Standard and Custom objects (both active and disabled).